Latinx Heritage Month

Developed for Latinx Heritage Month, this campaign features two distinct designs: one illustration-based and the other centred on lettering, both adapted across products and packaging. The Melody of the Torogoz highlights El Salvador’s national bird, celebrating the vibrancy of Latin American wildlife and the joy of embracing one’s roots. With Every Step, We Carry Nuestra Esencia is a lettering piece inspired by Latin American vernacular signage, featuring a phrase in Spanglish that reclaims pride in Hispanic heritage. Together, the designs honour culture with authenticity, heart, and a fresh, modern voice.