City of Toronto | Cultural Hotspot

Illustrated map and spot illustrations created for the City of Toronto’s Cultural Hotspot initiative, spotlighting the Eglinton Avenue West neighbourhood known as Little Jamaica. The initiative celebrates communities beyond the downtown core, inviting people to explore Toronto’s cultural diversity. Inspired by the area’s reggae roots and the bold colours of its cuisine, the visual system extended across banners and web assets, supporting a cohesive campaign that encouraged support for the local community.