The Lab Studio

Not every studio leans into the chaos of creativity—but The Lab does. This El Salvador-based consultancy celebrates experimentation and collaboration. The branding took cues from scientific labs: fluid, exploratory, and collaborative. An adaptable illustration system allowed each team member to contribute their own visual language, creating a dynamic identity grounded in community and creative exchange. Colour, texture, and form evolved with each application, keeping the brand alive and responsive. The result is a system that feels human, flexible, and reflective of The Lab’s playful spirit.