Origó

Origó began with a simple idea: coffee tastes better when it brings people together. Rooted in Salvadoran culture, the identity was built to express warmth, unity, and authenticity. Organic shapes, rich colours, and handcrafted typography communicated the artisanal nature of the brand. From packaging to social content, every asset aimed to connect with people emotionally and visually. It’s a brand that invites you to slow down, share, and enjoy the process. The identity reflects Origó’s values—offering more than just coffee, but a genuine moment of connection.