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Monkey Foods

Year

2020

Branding & Illustration

Doug Rodas

Bold, experimental, and a little cheeky—Monkey Foods needed a pitch identity that could hold its own in the competitive ghost kitchen world. The concept explored the fusion of food and tech, using abstract shapes and vibrant gradients to suggest complexity, creativity, and innovation. A custom texture pattern anchored the visual system, applied across pitch materials to energize and inspire. While this wasn’t the final brand identity, the concept helped shape the project’s positioning and storytelling. It’s a glimpse into what’s possible when design leads with imagination.

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