Mi Gente

Think dating meets cultura. Mi Gente was designed to bring Latinx people together—whether for friendship, romance, or just meaningful community. To capture that energy, the branding leaned into bold colour, playful illustrations, and custom sticker packs that brought the app to life. The identity is friendly, modern, and unapologetically vibrant—echoing the richness of the community it serves. From onboarding to in-app interactions, the visuals support a welcoming, dynamic experience rooted in culture, joy, and connection. It’s more than a platform—it’s a movement.