hugoMarket

Not your average online grocery store. hugoMarket needed to feel trustworthy but never boring, local but scalable. The branding combined cheerful illustrations, a bold colour palette, and friendly typography to create something that felt immediate and familiar. Designed for both app and real-world use, the identity spanned packaging, UI, digital campaigns, and delivery materials. It’s intuitive, colourful, and unmistakably hugo—built to make grocery shopping feel convenient, modern, and even a little bit fun. Because essentials shouldn’t feel like a chore.