hugoFresh

For hugoFresh, freshness was the vibe—literally. This grocery delivery service within hugo’s SuperApp needed a brand that screamed green in all the right ways. A monochromatic palette with leafy tones, custom patterns, and whimsical 3D illustrations gave the brand its distinct look. Packaging, UI, and even staff uniforms followed a unified visual direction. It all added up to a playful but polished identity—one that feels rooted in sustainability and made to scale. hugoFresh is a modern answer to grocery delivery, designed to be as fresh as the food it brings.