hugo2Go

Fast, easy, and accessible—hugo2Go needed to feel like a go-to. Inspired by classic corner store branding and the digital-first design of hugo’s SuperApp, the identity was built to communicate speed and simplicity with a local twist. Clean lines, a custom pattern, and punchy typography came together to form a brand that feels both familiar and fresh. Applied across packaging, signage, and digital assets, the identity created a cohesive and intuitive experience. hugo2Go was designed to be straightforward, modern, and unmistakably part of the hugo family.