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BNA

Year

2019

Branding

Doug Rodas

Illustration & Web Design

The Lab Studio

Photography

Santiago Hernández

What makes a payment processor feel personal? That was the challenge with BNA, a Toronto-based company with 18+ years of experience. The identity draws from their values—community, movement, and communication—creating a bold, energetic brand system that feels approachable and confident. Vibrant colours, strong typography, and fluid shapes reflect the idea of seamless, human-first tech. Designed to be flexible, the system helps BNA stand out in a competitive space while making real connections with users. It's modern, clear, and built to evolve with the company’s growing ecosystem of services.

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