Latinx Heritage Month

Developed for Latinx Heritage Month, this campaign features two distinct designs: one illustration-based and the other focused on lettering, both later adapted for product applications and packaging.

"The Melody of the Torogoz" showcases the national bird of El Salvador, celebrating the vibrancy of Latin American wildlife and the joy of embracing one's roots. "With Every Step, We Carry Nuestra Esencia" is a lettering design inspired by Latin American vernacular signage, with a phrase written in Spanglish that reclaims pride in Hispanic heritage and the authenticity of our journey.