Tribu

Tribu wanted to stand out in a crowded app landscape—without losing its roots. As a Salvadoran cashback and loyalty platform, the identity needed to feel local, energetic, and reliable. A logo inspired by price tags and a signature 37° angle created a visual link between icon and wordmark. Supporting illustrations brought charm to the in-app experience, while vibrant colours ensured visibility and excitement. From UI to merch, the branding is functional, flexible, and built for user engagement. It captures both value and joy, creating an ecosystem users want to return to.