Gastro

Gastro wasn’t about being loud—it was about being comforting. Designed for an IBS support group, the identity focused on creating a sense of calm and connection for its members. A palette of soft, reassuring colours, combined with human-centred photography and clear typography, helped establish trust and empathy. The branding needed to communicate safety, openness, and support, while also feeling fresh and modern. Every visual element—from the layout to iconography—was chosen to make users feel seen, heard, and understood. It’s a quiet brand, but one with emotional presence.