Doug Rodas

Sometimes, the hardest client is yourself. This personal rebrand focused on showcasing a range of commercial and self-initiated projects—from illustration to typography and full visual systems. The refreshed identity was built around vibrant colour, modular layouts, and playful type treatments that reflect Doug’s evolving creative voice. Textures, handmade elements, and a flexible grid structure allowed for dynamic promotional pieces and cohesive storytelling. It’s a personal system that doesn’t take itself too seriously—designed to grow, shift, and express creative joy.